Is Bluey: Let's Play! safe for kids?

Name: Is Bluey: Let's Play! safe for kids?
Item: Bluey: Let's Play!
Rating: 5.9
Author: Sprout & Screen

by Budge Studios · iOS + Android · 50,000,000+ installs · 1,321,891 ratings

5.9/ 10

A well-made favorite — but it shows kids ads and skews 6–8.

Some things below deserve a parent’s eye before handing it over.

Our focus: ages 2-5

Price

Free

Ads to kids

Yes

In-app purchases

Up to $9.99

Data shared

None

Stranger contact

Not verified

Data collected

6 types

The scorecard

Safety & privacy5shows ads (-3); collects device/user IDs (-1); data not deletable (-1)
Age-fit (2–5)5band 6-8 vs wedge 2-5
Quality8.6store-rating proxy 4.3/5
Monetization fairness5ads (-3); in-app purchases up to $9.99 (-2)

What we found — safety & privacy

Shows ads to children
In-app purchases up to $9.99 per item
Doesn’t share data with third parties
Collects device/user IDs
Collected data can’t be deleted
Contact with strangers / chat — not yet verified (research stage)

Data collected (Android Data Safety): Crash logs, Diagnostics, Other app performance data, Device or other IDs, App interactions, Installed apps — data is encrypted in transit; data can’t be deleted; committed to follow the play families policy.

Is it right for a 2–5-year-old?

Store age ratings: 4+ (Apple) · Everyone (Google) — within our ages-2-5 focus.

Cost & availability

Free. Includes in-app purchases (up to $9.99 per item). Shows ads. Available on iOS + Android.

View on the App Store →View on Google Play →

How it makes money

It makes money through showing ads to children; in-app purchases (up to $9.99 per item).

Set it up safe (60 seconds)

Turn on Guided Access (iOS) or Screen Pinning (Android) so a small hand can’t wander out of the app.
Set an OS-level screen-time limit — it applies no matter what the app does.
Turn off in-app purchases in your device’s content & privacy restrictions so nothing gets bought by accident.
Expect ads — consider a supervised session or an ad-free alternative from our shelf below.

Bottom line

Fifty million downloads and a 4.3-star average back the love — Bluey: Let’s Play! is polished and a genuine hit with little ones. The catches for the 2–5 crowd: it shows ads to children, carries in-app purchases up to about $10, and collects device IDs it won’t let you delete — and Apple lists it as Made for Ages 6–8, a touch older than our focus. To its credit it shares nothing with third parties, so hand it over with in-app purchases switched off — or wait a year if yours is at the younger end.

Parents also ask

Is Bluey: Let's Play! free?

It’s free to download, with in-app purchases up to $9.99.

Does Bluey: Let's Play! have ads?

Yes — it shows ads.

Can my child talk to strangers in it?

We haven’t found a chat or social feature, but we flag stranger-contact as “not yet verified” until a human reviewer confirms it directly.

What age is Bluey: Let's Play! best for?

We focus on ages 2-5. Store age rating: 4+.

How the shelf ranks

Every ages-2-5 app we’ve scored — same rubric, honest numbers.